![]() But, he added, automakers also have learned that they don't want to overproduce and discount to move metal. Power, particularly as automakers build more entry-level models and base trim levels. "We probably haven't found the top stop yet."Īverage transaction prices across the industry will moderate as production normalizes after years of supply constraints, said Srini Rajagopalan, managing director of data and analytics for J.D. The upper levels of what consumers are looking for in GMC appear to be "pretty, pretty high," he added. ![]() The Edition 1 version starts above $105,000. "We're not a luxury brand, but we do operate at luxury prices," he told reporters in March at a media drive event for the GMC Hummer EV SUV. Yet Aldred said that while GMC may be comparable to luxury brands in pricing, it does not position itself as one. Its lineup - primarily trucks and SUVs - is positioned to benefit from market trends and customer preferences for more technology, plusher interiors and additional content. GMC has followed the industry's move upward, analysts told Automotive News. That has contributed to surging prices that some analysts say is now squeezing some buyers out of the new-vehicle market entirely. The pandemic and shortages of critical parts, including semiconductors, prompted automakers to prioritize their limited microchip supplies for higher trims and their most profitable vehicles. GMC's move upmarket is happening alongside rising transaction prices industrywide. ![]() And GMC will stretch even higher as the brand anticipates two newer top trims - Denali Ultimate and AT4X - will come to market in greater numbers this year after supply constraints limited their availability in 2022, said Duncan Aldred, vice president of global Buick and GMC. ![]()
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